A progressive web application is a website designed to work as a mobile application,offering the advantages and minimizing the disadvantages of both. As a mobile app, you can access PWA on the home screen. You get app-style navigation, push notifications and great visual content. Moreover, progressive web applications are fast and convenient, and also compatible on different platforms.You can share them as a URL and install them with a few simple clicks.
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Searching for an app in the store is too much effort for modern users. Progressive web application technology allows users to access the native mobile version of their favorite website,without spending additional time and effort. That's how progressive web apps increase organic traffic.
Using cached data from previous online activities, PWA can work perfectly without internet access. In addition, PWA is compatible with all devices and platforms, namely Windows, macOS, Linux and Chrome OS. That's why you, the users, will be able to access your app anytime and from anywhere.
A progressive web application loads faster than a regular website, which is important for excellent user interaction. In addition, it does not have all the panels and buttons that are in the mobile browser,therefore, interaction with the user becomes smooth and smooth. That's why progressive web applications reduce the bounce rate.
PWA is cheaper and faster to develop than cross-platform or native mobile apps. Development takes less time, and the total cost of the final product is significantly lower.
Since users access your application directly through the website,they don't perceive it as a one-time installation from the store on the principle of «click and delete». You win the loyalty of your usersthrough the website and use PWA to support this loyalty. This is how you overcome competition and take a strong position in the market.
PWA apps are more personalized than regular mobile apps, which significantly increases customer engagement and loyalty.As a result, PWA increases organic traffic and reduces bounce rate.
The purpose of business analysis is to test the idea of the project.
Creating an elegant and responsive UI/UX taking into account the latest market trends.
Through continuous testing, we make sure that the code being developed is clean, efficient and error-free.
The software becomes outdated, technical errors occur, the idea of the project changes.